Best Buy launches Best Buy Creator program to partner with influencers

GaryPageau
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Best Buy announced the Best Buy Creator program, a platform allowing influencers and creators to partner directly with Best Buy and help shoppers discover new technology. As part of the program, the company introduced Best Buy storefronts, a new curated shopping experience where customers can shop from their favorite influencers and creators. Storefronts give creators the ability to create a one-stop shop to highlight tech featured in their content and earn a commission on sales referred through their storefront, with no commission cap.

Some tech influencers already signed up include Linus Sebastian of Linus Tech Tips, who has more than 16 million YouTube subscribers and 8 billion views; popular and trusted tech reviewer Judner Aura, also known as UrAvgConsumer; and Jenna Ezarik, the well-known tech and lifestyle creator (JennaEzarik). Best Buy is partnering with Impact.com, an affiliate, influencer, and referral marketing platform, to power the Best Buy Creator program.

“We know shoppers love to be inspired and discover innovative tech from their favorite content creators,” said Jennie Weber, chief marketing officer at Best Buy. “We’re excited to launch the Best Buy Creator program and empower creators to turn their passion and authenticity into a shoppable retail experience that’s fun, inspirational and convenient.”

Check out the Best Buy Creator storefronts below:

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.